Lecture

Getting from A to Z: Type, Travel & the Tube Map

Bio

Mark is a designer with 25 years experience working for some of the biggest names in the industry. A graduate of Norwich School of Art, his first job was working for David Hillman at Pentagram Design where he received a thorough grounding in editorial design. From there he moved to Addison Design mainly producing annual reports and then to Smithfield design working on a broader range of projects.

After a stint at Studio Alexander in Auckland, New Zealand, Mark set up his own business in 2003. Based in London, Mark Noad Design has worked with a cross section of clients from international businesses (Tate & Lyle, Three, and CEMEX) to social and environmental organisations (WWF, RSPB, Waterwise, and the Prince's Foundation for Children and the Arts) as well as smaller clients (The Margaret Beaufort Institute, Wonderful World, and Katherine Brown). Projects include annual reports, branding and identity, promotional campaigns, and environment graphics that are delivered in print and on line.

Mark approaches this range of clients and type of project with the same philosophy: good design it is about understanding what a client does and what they are trying to communicate; it offers a different perspective that provides insight into their business then communicates that effectively to their target audiences. What clients get from working with Mark Noad Design is distinctive, eye-catching, effective communications solutions.

In addition to the commercial work, Mark also works on self-initiated projects. A recent one is his redesign of the London Underground map that received some media coverage and generated heated debate in the design world and beyond.